Analysis on the current situation of wet towel market! What are the wet towel OEM factories?
1、 Analysis of wet towel Market
The market demand for wet wipes is increasingly strong. Baby wet wipes, sanitary skin cleaning wet wipes, makeup removal and skin care wet wipes, kitchen and other household cleaning and automobile cleaning wet wipes are welcomed by consumers because of their convenience and become one of people's daily cleaning products. According to insiders, under the macro environment of people's continuous improvement of economic level and escalating consumer demand, wet towel products are becoming one of the fastest-growing categories in the daily cleaning products market, and will maintain a strong growth momentum in the next few years, with a considerable market capacity.
According to statistics, the market scale of China's wet towel industry reached 8.78 billion yuan in 2019, with a year-on-year increase of 13.73%. Although the domestic wet towel business has made great progress, compared with the developed countries in Europe and America, it is only 25.7% of the market scale in the United States and 39% in Europe. If per capita consumption ratio, the gap is even more significant, indicating that domestic wet towel industry still has great room for development. In 2020, "COVID-19" is the two catalytic activity for the wipes industry.
2、 OEM OEM OEM OEM OEM
With the formation of people's consumption trend of wet towel products, many well-known brands at home and abroad almost smell business opportunities, step up preparations for the market and seize business opportunities. After comprehensively considering the detailed social division of labor, rational resource allocation requirements, manufacturing cost, development time cost and other factors, well-known brands at home and abroad have or have sought to cooperate with OEM from the beginning. OEM enterprises at the front end of the wet towel OEM industry chain provide a strong driving force for the vigorous development of the whole wet towel market.